Strands feel like straw? Frizziness out of control? A weekly fix of Philip Kingsley Elasticizer is the answer your hair’s been waiting for.

Elasticizer pre-shampoo treatment brings frizzy, tangled strands back to life instantly. Designed to put the elasticity back into dry, dehydrated strands, for a dramatic reduction in breakage.

  • Instantly adds shine
  • Reduces breakage by 46%* after one use
  • Intensely hydrate dry hair
  • Banishes frizz and tangles

Philip Kingsley made the switch to refill pouches for their 1000ml Elasticizer! Why? Easy to pour and easy to store, they are 100% recyclable and reduce plastic waste by 87%. Replacing the airless pump bottles, they’re a more sustainable solution with an equally easy-to-use design.

The new Philip KIngsley pouches are ready to use as they come, or, simply unscrew the reclosable cap, squeeze the middle of the pouch and decant — either refill an old, clean 150ml Elasticizer pot, which can be refilled over 6 times, or any container of your choice. They’re kinder to the planet and your wallet too!

*46% REDUCTION IN BREAKAGE AFTER ONE USE – INDEPENDENT INSTRUMENTAL TEST

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